Friday, 14 October 2016

Music Video Analysis: Girls Like Girls (Hayley Kiyoko)



"Girls Like Girls" is a song recorded by American singer and songwriter Hayley Kiyoko for her second extended play ‘This Side of Paradise’. The song was released with a music video as the second single on June 24, 2015, directed by Kiyoko and Austin S. Winchell.

The mise en scene denotes the indie-pop genre of the video; neutral warm colour schemes are utilised such as pinks, creams and blues, props such as cigarettes and alcohol are used and open landscapes are featured often. The actors and the setting are portrayed as being as one with one another and the lighting changing little even through transitions from inside to outside. This lighting appears to be natural This gives the fluency to the video and a sense of a continuous dreamy atmosphere. Much of the video is set in a house (kitchen, lounge, bedroom, bathroom) and the rest in a dried out barren field, these are places the audience will be familiar with and are able to place themselves in therefore making this something the audience can identify with. This also normalises the subject matter which is something the artist seems to seek to do in this video.
The costume choices fit in well with the aesthetic and colour scheme of the video and as the events of the narrative seems to take place during the summer and this is mirrored in the clothing choices made. Current indie fashion styles are worn by all actors throughout which would make this appealing to its intended indie audience as they may identify with and want to replicate this style.

This is a narrative based video; artists will often use hybrid videos of both narrative and performance based styles as a chance to both tell a story and advertise themselves to an audience simultaneously. This is not the case here and the artist does not feature in this video at all which shows she is not trying to display a star image but a story and cares about the message her music is sending. The use of title slides that are layered over the opening sequence of footage and end credits creates the impression that the video is more like a short movie than a music video. This is supported by the moment of dialogue near the end of the video which adds more in terms of the telling of the story and engages the audience with the characters in a more genuine manner. The story is not told using a linear narrative but instead portrayed in style of someone’s personal recollection of events with different moments of the story being told at different times. There are also elements of a cyclical narrative being used with the beginning of the video using a drone shot of the main character riding her bike with a bloodied face and the end shot featuring a continuation of this shot. The opening shot is also effective as it urges the audience to watch on to contextualise the footage.

Continuous editing is used throughout the video to create an easy to follow visual narrative. The music video uses very little special effect techniques apart from the use of slow motion in the dancing scene where this creates a dream-like atmosphere to the moment which give an evident idea of how the protagonist feels about the other character.

Handheld camera shots are occasionally used throughout the video this shaky motion gives these particular shots a voyeuristic feel which almost makes the audience feel like they shouldn’t be watching and the action between the actors seem more intimate. A range of shots are used with many of the moments between the female actors being portrayed using close up and extreme close up shots to further convey the idea of intimacy between them. Establishing shots are used to introduce the house to the audience and long shots/mid shots of actors share a similar purpose for costume. Over the shoulder shots are used fairly frequently also, upon entering the house we see an over the shoulder shot of each actress’s reactions which gives us a clear idea of the nature of their relationship. Another over the shoulder shot features later on in the video and focuses on the reflection on the mirror of the main protagonist watching the girl as they change which shows to the audience that she wants the relationship to change but is subtle/shy about it. For the majority of the video all shots are filmed on a similar level which denotes equality among the actors but this changes when the boyfriend attacks the main protagonist, this is shot showing him from an up angle which shows he has the power but this is switched when she attacks him. In this section she is filmed from an up angle and the camera is positioned below her as though the audience is seeing this from the boyfriend’s point of view.

No comments:

Post a Comment