Poster

Digipak and Poster Audience Feedback

After finishing the construction of my digipak I decided to seek feedback from my target audience to ascertain whether my product was appealing for the audience or if any changes had to be made.

'Don't Dream It's Over' Music Video (FINAL)

Music Video Audience Feedback (Final Version)

I asked for target audience feedback on the final cut of my music to ensure that there weren't any glaring mistakes I hadn't picked up on and to get a final idea about what my audience really think about my media product.

Music Video Construction

When editing this clip I found the the journal looked overexposed and that this created an unprofessional feel to the video.

I was able to fix this issue by selecting the colour option in my editing software and experimenting with the colour saturation. Once I had lowered the saturation of the image the quality of the clip improved as did the standard of my music video long with it.

Whilst experimenting with the software before beginning to edit my music video I found that once adding in transitions between clips it was possible for me to change the length of these transition periods. This was helpful for time where I wanted my clips to slowly fade into each other when I used a fade transition and helped me to sustain the dream-like quality of my music video.

To edit these transitions even more precisely I discovered that the use of the 'precision editing' option was very helpful as it allowed me to determine at exactly what point in the clip the fade would begin and when it would end in the next clip.

I also found that I was able to layer footage on top of each other by adjusting the opacity of the clips so that you could view both pieces of footage simultaneous. This editing option, again, aided me in sustaining the dream-like quality to the video that I wanted to make.

The slow motion option was key in many moments of my music video and this option in iMovie allowed me to slow the footage down by 10%+. This allowed more experimentation on my part as I could decide what speed would be best for each clip.

Finally, as I shot many of the clips of my actress walking without a track or trolley the footage was slightly shaky which gave it a slightly unprofessional appearance which I noticed when reviewing my editing. This was fixed by the option to stabilise the clips I used in my music video which analysed for dominant motion and focused in on this so that the videos did not seem so shaky, by doing this the quality of my footage was greatly improved.

Fourth Draft (Don't Dream It's Over)

After gaining some specific feedback from my teacher I added in some more transitions to make the flow of the video smoother. I also moved around some of the bath clips again to continue the fluency (chronology) of the video and removed and replaced some clips that didn't fit with the atmosphere of the video.

Third Draft (Don't Dream It's Over)

In this re-draft of my music video I have tried to follow the feedback of my audience and have switched around some of the clips with my actress in the bath (as my audience felt that this may give the clips more context). I cut down the final clip of my actors eyes as this, as someone pointed out to me, was too long and I changed the way my record label name appeared at the end to make it more fitting with the atmosphere of the video.