Evaluation: Question One

Part One:

Part Two:

This text is to be read in conjunction with the viewing of my music video.

The video opens with a title slide of the artist’s name and the name of the single alongside it. This title has a headline-like feel to it which links well to the sequence of clips that follows on from this. I have included a news clip audio as an opening to my music video before the music starts, this subverts the conventions of a music video as the music tends to start right away in most videos. I decided to include this as it added context to the message that I wanted to send which was the idea that the media has been telling us who to be and how to think for so long that we have become desensitised to the harrowing messages it sends us about the actual goings on in this world (based off the line ‘in the paper today tales of war and of waste but you turn right over to the TV page’).

The beginning sequence of clips is compiled of mainly of close up shots, mid shots and tracking shots, used to establish the scene, follow the action and introduce my actress to the audience.

This is a narrative/performance form of video so I have used continuous shots throughout, as is conventional for the video type, to maintain a fluid sense of story-telling without too many breaks. I do however challenge this convention at the beginning of my video using many short clips and jumpy editing this is because I felt such editing would fit with the high tension of this section of the video.

I have also followed the conventions of lip-syncing that is often used in music videos, and have shown my actress lip-syncing through mid-shots and tracking shots to show that she is the music artist and the main protagonist of the video. My actress uses direct address whenever lip-syncing which allows the audience to feel a personal connection to the character and engages them in the telling of the story.

I have also conformed to the smooth editing techniques of the indie genre of music videos and used fade transitions throughout to allow the clips to blend into one another and I have also layered videos over one another to create a dream-like and dynamic effect.

In terms of lighting I have used only natural light as much of my video was set outside, I feel as though this creates a very natural feel to whole video which is representative of the very raw atmosphere that I wanted to create.