Sunday, 8 January 2017

Target Audience Feedback: Logo

I selected three possible font choices for the lettering of my record company name to a group of my target audience to gain feedback on what they preferred.

FONT ONE:



FONT TWO:



FONT THREE:


I asked them:




The response was:





Most of my target audience preferred the third font for my logo.

I then asked them which sketch design they preferred and why out of these three choices:






These are the responses I received:






My target audience leaned more toward the design of the last sketch so I have decided that my logo will be based on this idea.

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